Now your page is up and running, let's engage your donors. Follow the steps below to begin promoting crypto giving!

🗹 Step 1

Place a link to your new crypto page on your Ways to Give website page

Why is this important?

We’ve found that the majority of crypto donors go directly to their favorite nonprofit’s website to look for ways to give tokens. Some of your donors may already be looking for how to give crypto on your website.

How do I place the link?

Ask the person responsible for your website to include a "Donate Cryptocurrency” option on on both your primary donation page and “Ways to Give” page on your website, and provide the link that you received in your email. See the video below for an example of well executed linking by Austin Pets Alive!.

🗹 Step 2

Make sure your supporters know they can now donate crypto

Why is this important?

Many people made life-changing profits investing in various cryptocurrencies over the past decade. However, crypto philanthropy is still a relatively new concept, and requires active promotion. Making sure your existing donors are aware of crypto donation as a tax-deductible gift option is critical to crypto fundraising success.

How do I promote crypto?

After 5 years of helping NGOs raise $5 billion, the number one tool we see working best over and over again is email outreach to your donors. It’s cheap, efficient, quick to put together and execute, and makes it easy to redirect donors directly to the relevant page.

🗹 Step 3

Check out our resources about crypto giving

• Quick start guide to raising crypto donations

• Crypto donations: The trends & impact nonprofits can expect in 2022
  (webinar recording)

• FAQ section

• Interested in our other planned or major giving tools: bequests, stock, and IRA distributions? Email David Tanti at david@freewill.com.