A Simple Way for FreeWill Partners to Accept Crypto Donations.
Thanks for being a FreeWill partner! We’re delighted to announce a free and simple way for your organization to accept cryptocurrency gifts. The information below will guide you through the onboarding and setup process.
We invite you to watch a short welcome video that gives a quick overview of Crypto for Charity and how you’ll get started.
Step 1: Connect Crypto to your Ways to Give Page
Why is this important?
The majority of crypto donors go directly to their favorite nonprofit’s website to look for ways to give tokens. Some of your donors may already be looking for how to give crypto on your website.
Widget
You can add the giving widget directly to your page using the code below:
<iframe width="100%" height="555px" scroll="none" frameborder="0" id="donateFrame" src="https://donate.cryptoforcharity.io/?color=DC125C"></iframe>
Simple Link
You might also want to link to our external page as there’s typically a lower tech-lift for this option. Ask the person responsible for your website to include a "Donate Cryptocurrency” option on both your primary donation page and “Ways to Give” page on your website, and link to www.cryptoforcharity.io. See the video below for an example of well-executed linking by Austin Pets Alive!.
Use this link > www.cryptoforcharity.io
Website Language
We’ve written some sample website language here: Launching Your Crypto Giving || Marketing and Website Language.
Step 2: Make sure your supporters know they can now donate crypto
Why is this important?
Many people made life-changing profits by investing in various cryptocurrencies over the past decade. However, crypto philanthropy is still a relatively new concept and requires active promotion. Making sure your existing donors are aware of crypto donation as a tax-deductible gift option is critical to crypto fundraising success.
How do I promote crypto?
After 5 years of helping nonprofits raise $5 billion, the number one tool we see working best over and over again is email outreach to your donors. It’s cheap, efficient, quick to put together and execute, and makes it easy to redirect donors directly to the relevant page.
We’ve written some sample website language here: Launching Your Crypto Giving || Marketing and Website Language.
Step 3: Check out our resources about crypto giving
Crypto donations: The trends & impact nonprofits can expect in 2022
(webinar recording)Video Explainer: Understanding the Basics of Crypto (Mining, Blockchain, etc.)
Questions? Email David Tanti at david@freewill.com.
Need assistance?
We are here to help! But we have a favor to ask.
Our team is working hard to roll out our tool to hundreds of NGOs across the country. Before submitting your help request, please make sure to consult our FAQ and other online resources we provided. This helps our team better manage the demand.
If you believe you still need assistance, you are welcome submit your help request here. We will do our best to get back to you as soon as possible.
Thank you for helping us better help you.🙏